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2019 Essential Real Estate Reads

If you're not learning, you're not growing. In real estate as with any industry, the value of continued learning is tremendous. Here is our top 5 essential reads for agents in 2019.



Ask any billionare businessman what their key to success is and their answer will likely be putting down your phone, shutting off the TV, and picking up a book. The real estate industry will always be saturated with agents vying over a finite pool of prospective clients. If you want to set yourself apart in the next year, and for the rest of your career in real estate, read more. Read every day. We recommend starting with these.


1. Shift

Is the market cooling in your area? Still recovering from the shock of the housing crises almost a decade ago? Being prepared for anything is crucial in real estate and this book seeks to arm every agent, in any market, at any brokerage, with the tools they need to weather any storm.


From Amazon:

"SHIFTS happen…

Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift!

SHIFT explores twelve proven strategies for achieving success in any real estate market, including:

  • Master the Market of the Moment

  • Short Sales, Foreclosures, and REOs

  • Create Urgency: Overcoming Buyer Reluctance

  • Re-Margin Your Business: Expense Management

  • Find the Motivated: Lead Generation

  • Expand the Options: Creative Financing"

Find it here.


2. Relentless

From Amazon:

" Direct, blunt, and brutally honest, Grover breaks down what it takes to be unstoppable: you keep going when everyone else is giving up, you thrive under pressure, you never let your emotions make you weak. In “The Relentless 13,” he details the essential traits shared by the most intense competitors and achievers in sports, business, and all walks of life. Relentless shows you how to trust your instincts and get in the Zone; how to control and adapt to any situation; how to find your opponent’s weakness and attack. Grover gives you the same advice he gives his world-class clients—“don’t think”—and shows you that anything is possible. Packed with previously untold stories and unparalleled insight into the psyches of the most successful and accomplished athletes of our time, Relentless shows you how even the best get better . . . and how you can too."


Find it here.


3. Start With Why

Start thinking like a leader. Simon Sinek's Start With Why is a study on success. Learn from the most successful organizations, leaders,and movements.


From Amazon:

" In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.  START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY."


Find it here.


4. Raving Fans

In a world that allows the consumer to access endless options at the touch of a screen, it is more important than ever to prioritize the customer experience in real estate. You don't want a satisfied customer, you want a RAVING fan.


From Amazon:

" A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager. Raving Fans, in a nutshell, is the advice given to a new Area Manager on his first day -- in an extraordinary business book that will help everyone, in every kind of organisation or business, deliver stunning customer service and achieve miraculous bottom-line results. Raving Fans is written in the parable style of The One Minute Manager and uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature -- not just a passing fad. Business is in the midst of a service crisis that has left millions of disillusioned customers in its wake. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace -- and turn their customers into raving, spending fans."


Find it here.


5. The Culture Code

From Amazon:

" Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing?

In The Culture Code, Daniel Coyle goes inside some of the world’s most successful organizations—including the U.S. Navy’s SEAL Team Six, IDEO, and the San Antonio Spurs—and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change. Coyle unearths helpful stories of failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.

Culture is not something you are—it’s something you do. The Culture Code puts the power in your hands. No matter the size of your group or your goal, this book can teach you the principles of cultural chemistry that transform individuals into teams that can accomplish amazing things together."


Find it here.



Reading for growth and personal development has many benefits. Investing in yourself and your future is a vital exercise. Taking control, rather than waiting for things to just happen for you will always be the path to achieving your greatest potential. You may not always get what you are aiming for, but you will be richer and have a much more rewarding experience along the way.


Cheers to growing into the new year!

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